​For over a decade, I worked in the corporate world—first in Spain, and later in the UK, in Liverpool and Birmingham. I spent nine years leading a team in exports, and three more as an export clerk. But fashion was always there, in the back of my mind, waiting for the right moment.

When the company I worked for merged with another, I was offered a position in the new organization. It was a safe option, but something in me craved more. I wanted to know what else was out there, beyond the confines of the corporate world.

As luck would have it, the company brought in a coaching firm to help those who were being made redundant or choosing to leave, like I was. Over two days of coaching, we partnered up and went through exercises to uncover our best skills and dream jobs. And guess what? Fashion came up for me. That experience cemented my belief in the power of coaching, which is why I continue to work with coaches to this day.

My coaching partner gave me a challenge: to explore studies in fashion. So I did. I found a Postgraduate degree in Fashion Buying and Merchandising in London and jumped in headfirst. It was the most intense thing I've ever done, including commuting from Liverpool to London and teachers wondering if I was mad to complete a degree in this way—an immersive, hands-on experience that simulated the real fashion industry. I learned how high street collections come to life, from concept to rack.

But as I delved deeper, I had a realization. I had been the perfect customer for fashion, but fashion had not been the perfect tool for me. My wardrobe was full of pieces that changed with every season, some of which didn’t even last that long.
Way too many clothes in my wardrobe, not feel like myself, buying more clothes ended up not being sustainable, for my wardrobe or wallet. I got lost. I used to buy clothes constantly, always hunting for that perfect piece to finally make me feel… what, exactly? Confident? Comfortable? Fabulous? It changed.
Until a fashion degree.

I realized that while I loved fashion, I wanted to be part of a different conversation—a conversation about stopping unnecessary spending on clothes, loving fashion, how to find yourself when you don't feel identified with minimal styles and neutral hues, and the true power of finding your personal style.

After my studies, I didn’t want to rush the learnings in favour of the industry. I actually wanted to help women like you and me, the women who were actually buying those collections.

I wanted to break down the overwhelming ( and fast) information that was being created every season. We seemed to be rushed for something and I was eager to find out what feelings we were after, especially in a woman's lifetime and body changes
( post-partum bodies, menopause, size changes, moving to a new city, change of a job or starting a new one or wanting to progress in your career to name a few.


...More women must be feeling as lost as I was at a given moment in time, I thought, and then I understood, the information out there is overwhelming and confusing!

But I understood now what was the secret: A mix between finding your style and buying better.

I flipped the script. Instead of shopping blindly, I started creating a collection for myself using the same process high street buyers use.

I became my own buyer, my own creator, my own editor and my purchase master for anything that makes me feel what I want at any given time and guess what? It worked! 

So I started to host live events. I didn’t even know what I was doing, all I knew was that I wanted to help other women out there, who must be feeling lost and too overwhelmed with information, find their style and reconnect with themselves through clothes.

The speaking in public skills I obtained during my Postgraduate in London gave me the courage to be in front of women to break down different subjects such as style, colour combination, and so much more. I was not selling anything. I wanted the same process a fashion buyer uses for clients in the head office, creating collections and marketing them, but use it to teach women the same process for themselves! It was exciting!

I became better at it, and having more attendees, started to create a process( the buyer's process) so I could help more women.

Raxanie was then born back in 2019. It has always been about bringing you back to YOU. Always mention to women, that I don’t style them, we create together. Over the years, organically, busy female professionals have sought my services, since is the workplace that seems to make us feel the most lost when it comes to aligning our personality to what we wear.

I’ve helped women rediscover their identity and express it through their wardrobe. It’s about feeling like yourself in everything you wear.

That brought me to where I am today: a fashion consultant with a passion for helping others find their unique style while making mindful choices. My journey has shown me that fashion is not just about clothes; it’s about how you present yourself to the world and buy better. And now, I’m here to help others tell their own stories, one outfit at a time focusing on six areas:

1- Transform your Wardrobe: Assess and define your unique style goals
2- Discover your signature style: Unveil your true Fashion Identity
3- Master the Art of Effortless dressing
4- Making shopping a breeze: when you know your style, the right clothes will find you.
5- Built your first 10-piece collection: curate a wardrobe that reflects who you are.
6- Create stunning outfits with ease.


Thanks for reading my story, say hi at any time at raquel@raxanie.com

Raquel