Master your own collection

My version of fashion is knowing how to create your own collection

I have been in love with fashion for as long as I can remember.

The early childhood memories of my mum sewing our own clothes and me making the dresses for my dolls, and being very aware about colour and what to wear, since a young age.

After having a background of fifteen years in exports shipping, I had a gap in my career and graduated with a degree in Fashion Buying & Merchandising and further training on social media strategy for fashion, from London College of Fashion. 

I became aware of how the high street brands creates a clothing collection and benefit from the profits around it. 

I realised how that method could be applicable for independent retailers as well as our own wardrobes, playing all by the same rules. 

I  run events, and after delivering workshops in 'different buying techniques' and 'How to create the perfect Autumn/Winter Wardrobe', it was easy to see similarities and recurring themes like how we all have the same issues in our wardrobes and when going shopping such as: 

Not knowing what to buy
Not succumbing to sales and buying things that don’t work
Buying things that we never or rarely wear
Buying things that do not suit us or make us happy

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I want to help people to have a wardrobe that they love
I want to help retailers to sell what people really want to buy
 
Our wardrobe needs to evolve and changes in trends and powerful marketing strategies often lead us down a route that we would not have chosen ourselves.
 
Making choices based on sound knowledge that I learnt at London College of Fashion, I can help to create collections for retailers, and wardrobes that work for women and keep and refine their style

My version of fashion, is helping you to take advantage of the knowledge needed to create a collection, information that is hard to come by, as customers and retailers without the knowledge from a Fashion Buying and Merchandising degree!
 
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Being aware of the strategies of a high street buyer, made me adapt my shopping habits as a consumer, thus creating a wardrobe that represents my personality.   I love what I wear and I love what I have in my wardrobe and I want to help others to see how this can be achieved.
 
Since unlocking the strategies from the fashion industry on creating a collection, my mission is now twofold: 
 
Helping independent retailers and brands get to their next level.
Read more on my Services Page.
Empowering woman through clothes by making better purchasing decisions via private online sessions and workshops.
Find out how on my Personal Wardrobe page.
 
While we move forward in creating that perfect wardrobe, you can say hi and find me as raxanie on instagram,  as Raquel Garcia-Garrido on LinkedIn and Facebook.  
email me on raquel@raxanie.com or book a discovery call here
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Thanks for being here!