WHY DO WE SUDDENLY CRAVE KELLY GREEN?

How come we now fancy wearing green?

Not any green, but Kelly green, you know, the one that is bright and powerful.


Have you ever wondered how come every single high street shop has the same theme colours of the season? How do they get to that point, so in every shop there is Kelly green, orange, or fuchsia this season to name a few?

The answer is, the job of a colorist.

Two years ahead of season, the colonists get together and decide the colours of the season two years in advance. From this very high confidential meetings deciding the colours, fabric dye start, trends are created, and items are manufactured.

There you have it, someone has decided for us, well in advance, what colours we are going to crave every season.

Not into Kelly green? I bet somehow it is growing on you. ;)



Images: Arket



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