We have all been very careful with money in the past year as consumers, yes, ok we have made a purchase here and there online while we were bored at home, but we have learned to wait for the items purchased as the supply chain got slowed down and we were willing to wait for that item. But boy! we have missed brick and mortar stores! it is a different experience!
Since you have a shop, you are back! you have opened the doors, you are excited to see your customers again, so you want them to get the best shopping experience with a cohesive display of clothes in store.
I hear you though, you are doing that already, correct? Yet you would like to have more visitors to your shop, to increase the footfall. What is that trick that makes someone come into your shop, stay browsing and finally make a purchase?
When I work with shop owners, there are a few easy factors to consider and apply to the shop that help massively in terms of establishing brand's identity to stand apart from the competition, creating a story telling, define the customer, and stream line the style of the shop and ultimately, optimising the owner's purchases strategies with suppliers.
But in this post, I will tell you the most visual one: The display of stock in such a way that attract customers to the shop; the visual merchandising.
That goes in the front of the store, always. Like a buyer and visual merchandiser for the high street will do. et will do. t wilrel do. t will do. will do. will do. ill do. ll do. l do. do. do. o. . your shop:
1- CREATE A STORY IN THE WINDOW DISPLAY
Story telling is "it" right now. Our brain wants to make sense of things, so telling a story in the window display will inmediatly attract customers. What is a story? Going to the beach? Heading to a night out?
You can create that story in your window shop!
2- MAKE CLEAR COLOUR PALETTES OF MAXIMUN 4 COLOURS AND A PRINT
So basically, create mini collections in the rails with the rule above. Visually is much more pleasant to the eye to see a line of clothes display in a cohesive color matching scheme than to see a rack full of random items in different colours.
3- USE PROPS, BOTH IN WINDOW DISPLAY AND INSIDE STORE
Not only clothes make a story to attract customers. You can use baskets, chairs, even paintings inside the store that will compile the rest of the story.
4- SPACE IS IMPORTANT- SET A CLEAR AND COMFORTABLE LAY OUT IN STORE
But this is not only for your customer, but for your sales too!
What is the MOST expensive item you bought from your supplier this year?
That goes in the front, always. Like a buyer and visual merchandiser for the high street will do.
Then make their way into the shop with the rest of the collections.
5- GIVE AWAY A COHESIVE STYLE WITH YOUR MESSAGE
The customer that has been attracted to a specific jacket in a rail in the shop, will be more likely to buy the trousers you put together with that Jacket. But make them match in style. Think it through.
Making mini collections is CRUCIAL.
My passion is for your shop to thrive, for your dream customer to come through the door, and to stream line your collection and brand message, and that is exactly what you will achieve.
Happy opening after lockdown!